Google Helpouts

digital marketing consultancy

Google Helpouts. Google What? That’s Helpouts not Hangouts. I was delighted to be invited to trial a new and significant arm to the Google brand this week that might just help you too. Google Helpouts will allow those looking for help and knowledge to be matched with someone who can[...]

Freelance Digital Marketing Consultant

digital marketing consultancy

Digital Marketing Strategy Carl Duncker delivers digital marketing campaigns for small business, local business and freelance consultants. With experience of over 20 years, creating and delivering marketing strategies for businesses and consultants, Carl can identify solutions quickly. Whether you are an SME, a freelance consultant, or a local business looking[...]

Digital Marketing Volume 4 May 13

A busy time of late so apologies for the gap in updates…but there is only one topic of late, right? Penguin 2.0 and how did you do? Google continues its war against ranking manipulations (what now for link-building?) with a further and highly anticipated update. The scene had been set[...]

Digital Marketing: Volume 3 April 13

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Digital Marketing News: Google Catches Up It can be overwhelming keeping track of all the digital marketing changes that the various platforms feast upon us each work. With such a fast-moving industry it is important to separate the wheat from the chaff and get the must have changes to your[...]

Content Marketing 2

content marketing slide

In my previous post we explored how content marketing is gaining importance and how you can start to craft your content marketing strategy. In this post we conclude this exploration with further detailed steps to make your content marketing strategy a reality. 2. Content Marketing Audit: What Do You Have[...]

Content Marketing 1

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Content Marketing This is the first of two posts for those in digital marketing who are familiar with and understand the importance of content marketing yet desire a more fundamental grounding on the practicalities and strategies of a cost-effective content marketing campaign. Content marketing used to be about new product[...]

Case Study: The Medical Lawyer

snapshot of The Medical Lawyer

Authority Website for Medical Negligence Lawyer Rob Fletcher is a medical negligence lawyer steeped in medical law knowledge over a long and established career. As part of a strategic move away from the no win-no fee culture that is so endemic amongst many medical negligence lawyers, Rob wanted to set himself apart from the[...]

Case Study: Spinal Injury Lawyer

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Google Authorship for Spinal Injury Lawyer I was recently asked to deliver a personal branded site for a spinal injuries solicitor. We completed the full suite of branded social media profiles and the correct Google Authorship configurations. Ed Fletcher is a passionate individual who, following a complete severing of his spinal cord,[...]