Digital Marketing News: Google Catches Up It can be overwhelming keeping track of all the digital marketing changes that the various platforms feast upon us each work. With such a fast-moving industry it is important to separate the wheat from the chaff and get the must have changes to your[...]
In my previous post we explored how content marketing is gaining importance and how you can start to craft your content marketing strategy. In this post we conclude this exploration with further detailed steps to make your content marketing strategy a reality. 2. Content Marketing Audit: What Do You Have[...]
Content Marketing This is the first of two posts for those in digital marketing who are familiar with and understand the importance of content marketing yet desire a more fundamental grounding on the practicalities and strategies of a cost-effective content marketing campaign. Content marketing used to be about new product[...]
Digital Marketing News: Google Author Rank It can be overwhelming keeping track of all the digital marketing changes that the various platforms feast upon us each work. With such a fast-moving industry it is important to separate the wheat from the chaff and get the must have changes to your[...]
Authority Website for Medical Negligence Lawyer Rob Fletcher is a medical negligence lawyer steeped in medical law knowledge over a long and established career. As part of a strategic move away from the no win-no fee culture that is so endemic amongst many medical negligence lawyers, Rob wanted to set himself apart from the[...]
Google Authorship for Spinal Injury Lawyer I was recently asked to deliver a personal branded site for a spinal injuries solicitor. We completed the full suite of branded social media profiles and the correct Google Authorship configurations. Ed Fletcher is a passionate individual who, following a complete severing of his spinal cord,[...]
Digital Marketing News: Best of The Web As I scan the pages of the best digital marketing content through the week there is so much to absorb. These brief snapshots of digital marketing news are aimed to save you time by directing you towards the most informative or important content[...]
Thought Leadership and Search Engine Marketing In a previous article I explored the importance of thought leadership in any SEO for 2013 strategy. Lets’s look at thought leadership in a bit more detail and how it benefits SEO: What Is Thought Leadership? Thought leadership is one of those buzzwords that[...]